Wednesday, 4 March 2015

How A Blog Can Boost Your Filmmaking Career

I talk a lot about blogging and marketing your blog on this space, but I also throw in the odd film marketing post as well. As a blogger and film graduate, I've come to see how the two can work hand in hand to really boost each other. 

Blogging is usually seen as a very personal space, more like an online diary than anything truly productive, but that is so far from the truth! Blogging is quickly becoming a must have digital marketing tool. Creating useful and interesting content around your business subject can hugely enhance your visibility and boost your sales. This is also true in the world of filmmaking. 

During our final year at University, we were encouraged to write a blog around one of our projects, we were to write about what inspired us, what are processes were and document the overall production of the piece. This is an excellent way to gain exposure for any filmmaking project but also shows your skills as a filmmaker. So what can a blog really do for your filmmaking career? 

Positions you as an expert in your field. By showing that you have a knowledge and passion for filmmaking and film in general, people will start to see you as an expert in that area. Make yourself the place to go, for people who are also passionate about filmmaking, to get their information when they're stuck or need inspiration. 

It can be used as your online portfolio. Many filmmakers have showreels but very few of them show their processes. If you are a cinematographer, director or editor, it can be hugely beneficial to document your processes and sources of inspiration. This will give any potential collaborators an idea of who you are, how you work and wether you will be a good fit for their crew or as a collaborator on a project. 

Increases your visibility as a freelancer. Most filmmakers, no matter what area they work in, will be freelancers. Being a freelance filmmaker is all about who you know so it can be difficult to really get yourself out there and get work. Creating a blog and promoting your content will greatly increase your reach and will get you noticed by people you never would have met under normal networking circumstances. Using Twitter and Facebook to promote new blog posts (the helpful and informative content mentioned in my first point) can open you up to an international audience and will show that you are active in the world of filmmaking. 

Blogging is a great way to support your brand and it should always be considered in any digital marketing pal, wether that is marketing your film, marketing a product or marketing yourself.

Have you ever considered starting a blog to support your filmmaking? Have you always thought of blogging as a bit 'wishy washy'? 

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